Views:781 | By: Wanjiru | Act: Visit Business Storytelling is one of the most powerful tool to increase traffic organically. A captivating story attracts attention which leads to a high rate of conversion, no one wants to repeat mistakes that someone else did when starting a business, that is why stories are considered important.

An authentic story draws in people's attention making them want to know more and engage with you directly. When drafting your story make it as original as possible so that people can relate and get some growing tips.

Every story has its mission, what do you want to achieve when writing it? Always aim at solving other people's problems. With that a lot of business owners will have the urge to read your story in need of solving whatever problem they may be encountering.

Stories create brand loyalty and consistency which generates leads. Audience need to trust whatever is in your story and the only way to achieve that is by being constant.

Educative stories are compelling which is the big aim of your story, to reach a lot of people and make them your customers. Storytelling should be in your marketing strategy as it doesn't require energy and capital.